I help ambitious entrepreneurs align their businesses with their highest purpose.
Advertising doesn’t have to suck.
I chose to leave advertising in 2019 because I felt deeply disconnected from my work.
The big brands I worked with were just that: brands, impersonal, disconnected from their original purpose and creators, chasing more growth, more sales, more awards. I was deeply disillusioned with creative advertising and storytelling–until I saw it didn’t have to be that way.
Over the last three years, I discovered that advertising can feel like magic when working with conscious, purpose-driven people and their brands. People like you.
That’s right, you: a passionate and ambitious entrepreneur whose mission is to better the world in some way.
Whether you’re a brand advancing education or research in the psychedelic space, a meditation teacher, or just someone looking to share their calling with the world, I’d be honoured to help you tell your story in a way that feels unmistakably you and attracts the right audience.
And remember what I said about advertising not sucking?
I created a process that’s truly personal and fun and gets you the results you want. Inspired by my psychotherapy training, I invite you into a safe container to discover the unique calling behind your work and allow it to transform your business from the inside out. No overselling, no marketing tricks, and no fancy package names.
Just, as my old advertising agency used to say, truth well told.
So far, I’ve had the privilege of working with
Build a brand strategy that feels good and sells well.
Where to begin:
Discovery call
We begin with a 30-minute complimentary introductory call to get to know each other, discuss your goals, and discover if I’m the right person to support you. I’ll talk you through my (unusual) process and we’ll agree on a timeline.
A personalised branding workshop
A 2-3 hour workshop to review your current branding and begin to unravel your authentic purpose, story, audience, and voice. I use my psychotherapeutic training to ensure that this is a relaxed process that encourages authenticity and creativity. On a case-by-case basis I may interview you and your team, challenge some of your beliefs, do exercises, perform tarot readings, use dreamwork, or lead you in visualisations to enrich my understanding of your brand.
Depending on where you are in your brand development, we might need further consultations to discover the call and purpose driving your work.
After the workshop, I take 2-3 weeks to do research, brainstorm, and put it all together.
Your brand-new brand book
Finally, there it is: your new creative strategy, beautifully presented in a brand book that articulates your brand story in a way that’s ready to share with your team, investors, or collaborators. You will receive a PDF including:
instructions on how to use these guidelines;
your brand strategy;
your mission, vision, and values;
a brand manifesto;
tone of voice;
editorial guidelines for blog/social media.
Why work with me?
I spent ten years working for some of the most creative and awarded advertising agencies in Bucharest and London, for brands like Coca-Cola, British Airways, Dove, British Gas, KFC, and Vauxhall. I also worked on less sparkly brands like satellite service providers, insurance companies, and car parts manufacturers. And now I’m a trainee therapist.
Simply said, I have a lot of experience, training, and passion for getting to know people really well and turning their problems into opportunities for growth.
And I’m a damn good writer too.
3 ways to expand your brand
How to continue:
Copywriting: saying it well to the right people
Now that you have your brand story in place, it’s time for the world to hear about it–or, you know, just the people you care about.
A well thought-out website, meaningful content, and consistent style make your brand stand out and help clients connect with your work. And while anyone can write, good storytelling takes skill and experience. It strikes the impossible balance of being economical, practical, and efficient in communicating your message, while also inspiring and delighting your audience. It also involves bearing the pain of doubting you were ever any good at writing despite having done it for 13 years, but let me worry about that one.
Services
Website content strategy & copywriting
Email/CRM strategy & copywriting
Social media content strategy
Editorial content (blogs, articles, videos)
Brand activation: putting yourself out there
You’ve got your website, your emailing list, and your social media strategy–and now you’d like to share your message in a more creative way that helps you reach even more people. Perhaps you want to create something that’s never been done before, you want to support a cause, or you want to expand your story through other media. This is your chance to shine.
In our brand activation package, we begin with a creative brief that outlines your goals, audience, and budget. Based on this, I will come back with 2-3 creative ideas that answer your brief meaningfully. This may be a unique product, an event, a collaboration, a print product or different media. From there, we choose one route and we make it happen.
Services
Creative brief
Brainstorming: 2-3 creative routes
Creative exploration of one final route
Creative direction
Copywriting
Design and production are not included
Campaign: launching a product or service
What if you’re further along on your brand journey and only need help promoting a new product, course, podcast, or service?
A campaign gives you reach across multiple relevant media, all under the same creative idea. During the process, we will focus on finding out what’s truly unique about your product and allowing that to inspire our strategy and 2-3 creative routes. Think of these as different ways of telling your product story for your audience, then tactically adapting the story for each medium.
A campaign may involve partnerships, video ads on relevant social media platforms, brand activations, press releases, print materials, an email marketing strategy, social media content, and much more. The sky is the limit! (as well as your budget, of course)
Services
Client brief
Creative strategy brief
Brainstorming: 2-3 creative routes
Creative exploration of one final route
Creative direction
Copywriting
Design and production talent and costs are not included
Excited to begin again?
Get in touch through the form below and let me know a few things about your project, timeline, and budget. Depending on my availability, I will come back to you with an invitation for a complimentary discovery call.